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How to Leverage Social Media Contests for Brand Success

One tactic that has proven successful for brands is the implementation of social media contests. A social media contest is an excellent way to get your audience to engage with your brand and to kick-start your reach in the community. The prizes for these contests can range from small products (gift-cards) to massive incentive sweepstakes (i.e.… continue reading

Central Ohio Technology Boom: Over $400M in Seed- and Early-Stage Capital Sets the Stage for Technology Innovation in the Columbus Region

Over $400 million in capital for startups will be deployed by venture capital firms located in Central Ohio in the next four years. This massive influx of capital sets the stage for the region to become a hotspot for startup innovation and job creation in the technology sector. Beginning in 2013, three early-stage venture capital… continue reading

The Biggest Challenge for Entrepreneurs Today

What’s one of the biggest challenges entrepreneurs face in today’s landscape? Access to capital? Nope. Access to Talent? Not really. Coming up with a unique product or service? Wrong again. The biggest challenge entrepreneurs face is figuring out if there are enough customers that are actually going to pay for their proposed solution to their problem. What has been… continue reading

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As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.

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