Well, you’ve decided to take the plunge and start building out your business. Your automatic whale juicer is going to make a big splash in the market, but you need a spot to work on your idea. The question is where? Working from home is a great option, so is that chain coffee shop with… continue reading
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Branding. It’s a word tossed around a ton in the world of business, but do you really know what it means? Have you ever taken a moment to actually throw the term in Google and see what Mr. Wiki has to say about it? Likely not. Have no fear: I’m here to save your brains… continue reading
Raising cash from your customers to fund your new venture may be the better alternative to raise equity than pounding the pavement for investors, says John Mullins, Ph.D., a professor with the London School for Business. Professor Mullins and his research team have identified five “customer funded” models that may provide the jumpstart for new… continue reading
All social media channels are not created equal. It’s important to understand the differences so you can focus your efforts on the right platforms. Start by defining your audience and understanding your current and potential customers. Group profiles by age, gender, and interests to plan the best ways to promote your product or service. Making… continue reading
One tactic that has proven successful for brands is the implementation of social media contests. A social media contest is an excellent way to get your audience to engage with your brand and to kick-start your reach in the community. The prizes for these contests can range from small products (gift-cards) to massive incentive sweepstakes (i.e.… continue reading
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