“The fundamentals of business is to get paying customers,” preaches William Aulet in his MIT course on entrepreneurship. “So if you have paying customers, you have a business.” Unfortunately, many startups are so enamored with their product idea that they lose site of whether anyone would be willing to pay for the product or service.… continue reading
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Thriving in the digital world is an ongoing effort. In order to drive success for your small business and maintain your competitive edge, it is essential to set yourself up for success by meeting your audience where they work and play—online. One of the best ways to do this is to utilize the power of… continue reading
Connie Chwan, President of PureDirection, LLC, led a motivating and inspiring discussion at the Dublin Entrepreneurial Center on August 21. Her presentation, “Get a Grip: 6 Keys to a Great Company,” had two goals: (1) to encourage business owners to look at their company from a different perspective, and (2) to give them a set… continue reading
Well, you’ve decided to take the plunge and start building out your business. Your automatic whale juicer is going to make a big splash in the market, but you need a spot to work on your idea. The question is where? Working from home is a great option, so is that chain coffee shop with… continue reading
Branding. It’s a word tossed around a ton in the world of business, but do you really know what it means? Have you ever taken a moment to actually throw the term in Google and see what Mr. Wiki has to say about it? Likely not. Have no fear: I’m here to save your brains… continue reading
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As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.