One tactic that has proven successful for brands is the implementation of social media contests. A social media contest is an excellent way to get your audience to engage with your brand and to kick-start your reach in the community. The prizes for these contests can range from small products (gift-cards) to massive incentive sweepstakes (i.e.… continue reading
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Corporate America Called to Support Water Conservation Initiatives: Columbus Carries Hope with PackH2O
The facts related to the water crisis are staggering. Yearly, an estimated 3 million people die from exposure to water-borne pathogens; those affected are on average 5 years of age, if not younger. In the United States, 50,000 to 7 million people have become sick from drinking tap water because it holds up to 40%… continue reading
Central Ohio Technology Boom: Over $400M in Seed- and Early-Stage Capital Sets the Stage for Technology Innovation in the Columbus Region
Over $400 million in capital for startups will be deployed by venture capital firms located in Central Ohio in the next four years. This massive influx of capital sets the stage for the region to become a hotspot for startup innovation and job creation in the technology sector. Beginning in 2013, three early-stage venture capital… continue reading
What’s one of the biggest challenges entrepreneurs face in today’s landscape? Access to capital? Nope. Access to Talent? Not really. Coming up with a unique product or service? Wrong again. The biggest challenge entrepreneurs face is figuring out if there are enough customers that are actually going to pay for their proposed solution to their problem. What has been… continue reading
Canada’s tough, new anti-spam law is in force. You can face hefty fines if you do not comply with the law the next time you send any promotions by email, text or social media to Canadian users. The bottom line is that the law requires businesses to obtain consent before sending a commercial electronic message… continue reading
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