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Meet Thomas Chang, President of PointUp Creative

Thomas Chang is the President of PointUp Creative, an international design firm that focuses on user centered design to help companies with innovative launch and market growth. He started PointUp Creative in 2012 as a spin-off of another design firm, and has been a tenant of Innovate New Albany for three years. PointUp Creative helps… continue reading

Are You Making These Web Writing Mistakes?

Writing for the web is different from any other writing you do for your business. Your readers are scanners. They will decide within the first three seconds of landing on your website whether they are going to continue reading or not. You want them to keep reading, because if they do, they will learn more… continue reading

SEO Ranking Demystified: Go Long and Deep

What Does Google’s Hummingbird Release Mean To You? Search engines are now the top resource used by B2B and B2C customers when researching a purchase. There is power on the top position on the search results page, and it’s smart to optimize your site for search. Google’s latest Hummingbird release has changed the search game,… continue reading

Event Recap: Leading Inside the Box: How Smart Leaders Guide Their Team to Exceptional Results

Business leaders face difficult challenges, and one that’s common to us all is lack of time. There is a constant demand for quality results, and only so much of us to go around. How can we reallocate our time and get everything done? During Innovate New Albany’s luncheon presentation on August 7, Mike Figliuolo, founder… continue reading

Does a Mobile Responsive Website Get the Job Done?

Based on Google’s new requirement, many small businesses now understand the need to have a mobile friendly website. Mobile marketing professionals have been writing and speaking about this in order to help small businesses be prepared and capitalize on this important change. They’ve also been educating small businesses about the differences between a custom mobile… continue reading

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Why New Albany?

As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.

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